When Deciding Is Hard: The Modern Recruiter’s Paradox of Choice

When Deciding Is Hard: The Modern Recruiter’s Paradox of Choice

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When Barry Schwartz first wroteand spoke about “the paradox of choice” in the early 2000s, he was grappling with the cute problems of an analog world, like how to sort through the varieties of jeans at a Gap, or how to choose among the bottles of olive oil at a supermarket. I wonder what he makes of our modern digital cornucopia of options and decisions, of all the choices beamed directly to our computer screens available for one-touch purchase. If he thought he had it tough then…

What is the paradox of choice?

Quick reminder: Schwartz’s idea is that, paradoxically, more choice is often worse for us, not better. It seems counter-intuitive — we like to be in control, we like it our way, right away, so the more options the better, right? Wrong.