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Marketing Associate
M-KOPAJob description
JOB PURPOSE: Responsible for planning and implementing marketing and advertising activities. The role holder understands extensive details of marketing and is familiar with ways to analyze market research and customers' behavior. They help collect data, forecast trends, and assess customer satisfaction.
KEY JOB FUNCTIONS (Main activities undertaken by the jobholder and reflective of the most important features of the job)
- Effectively manage daily administrative tasks in the marketing department.
- Coordinate with the marketing agency to generate digital and print advertising material
- Prepare reports on marketing metrics
- Collect and analyze customer insights (e.g. web traffic and rankings)
- Conduct market research and identify new opportunities
- Assist with organizing marketing/promotional events
- Monitor and report competitors' marketing and sales activities
EXPERIENCE/ SKILLS & COMPETENCIES/ LICENCES & CERTIFICATIONS/ EDUCATION REQUIRED (Minimum level of experience, skills and competencies, licences & certifications and education required to perform effectively in the role)
- A Bachelor's degree in Marketing or Business along with demonstrable experience is necessary for market associate positions. Successful marketing analysts possess excellent analytical and numerical skills and are deeply creative with great problem-solving skills.
- Outstanding oral and written communication skills
- Strong organizational skills are essential to provide timely administration of assorted duties
- High analytical ability to sort and apply information
- Proficient in navigating Microsoft applications (Excel, PowerPoint, Word, Outlook).
- Excellent time management skills and the ability to prioritize work
- Attention to detail and problem-solving skills
About M-KOPA
At M-KOPA, our aim is to increase access to life-improving technologies at huge scale. We do this through an innovative credit model – pay-as-you-go asset financing – of which M-KOPA was an early global pioneer. With offices in Nairobi, Kampala, Lagos, and London, M-KOPA serves over 1 million low-income households in Sub-Saharan Africa. Since its commercial launch in 2012, M-KOPA has made its name in off-grid solar power, providing customers with solar panels and solar-powered lights, televisions, radios, fridges, and more – this is often our customers' first access to electricity.
M-KOPA's affordable credit model can also be applied to assets beyond off-grid solar power, and in 2019, we began providing credit for smartphones, which enables our customers to move from feature phones to smartphones and improve their connectivity, communication, and information access. Today, smartphone financing is a rapidly growing business line – with enormous opportunities for innovation and increasing our customer impact.
M-KOPA currently employs over 1,000 full-time staff across its operating countries. We value progress, innovation, pragmatism, collaboration, and – most of all – our customers. We have been well recognised for our pioneering business model and scale.
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