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Marketing Officer
M-KOPAJob description
Overall Purpose
- To provide marketing support to the sales team
Key Responsibilities
- Assist in preparing and organizing marketing events such as product launches, promotions and trade exhibitions as per the company’s marketing strategy
- Monitor and update M-KOPA face book page with product information, promotions, and inspirations about solar to generate likes and reach out to potential customers
- Periodic/Quarterly refurbish of Services Centers with updated information of marketing materials ( demo stands, flyers, price flames, Posters) to uphold the company brand by following M-KOPA shop brand guidelines
- Act as the custodian of BTL stock and work with other relevant department in distribution of stock to Staff and DSRs, monitor/track usage levels and replenish stock as when required upon approval from respective HOD
- Conduct competitor analysis by collecting information about competitor products, prices, customer services/ payments modes, marketing and sales strategies , test product usage, and submit reports to sales leadership team to make business recommendations/decisions
- Mange expectation of field teams by following up on escalations and delayed registration, screening & activations that are of CC SLAs and provide required support
Incumbent Requirements
Education
- Bachelor’s Degree in Mass communication
Experience
- Strong and effective communication skills
- Interpersonal skills
- Knowledge in marketing trends
- M-KOPA customer care and operations experience
- Innovativeness and creativity.
- high sense integrity and responsibility.
About M-KOPA
At M-KOPA, our aim is to increase access to life-improving technologies at huge scale. We do this through an innovative credit model – pay-as-you-go asset financing – of which M-KOPA was an early global pioneer. With offices in Nairobi, Kampala, Lagos, and London, M-KOPA serves over 1 million low-income households in Sub-Saharan Africa. Since its commercial launch in 2012, M-KOPA has made its name in off-grid solar power, providing customers with solar panels and solar-powered lights, televisions, radios, fridges, and more – this is often our customers' first access to electricity.
M-KOPA's affordable credit model can also be applied to assets beyond off-grid solar power, and in 2019, we began providing credit for smartphones, which enables our customers to move from feature phones to smartphones and improve their connectivity, communication, and information access. Today, smartphone financing is a rapidly growing business line – with enormous opportunities for innovation and increasing our customer impact.
M-KOPA currently employs over 1,000 full-time staff across its operating countries. We value progress, innovation, pragmatism, collaboration, and – most of all – our customers. We have been well recognised for our pioneering business model and scale.
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