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Digital Content Creator and Social Media Specialist

AutoXpress Ltd
Full time
Apply by 30 November 2022

Job description

Key Responsibilities:

Content Creation and management

  • Design thoughtful, beautiful and engaging content that is on-brand with within AutoXpress’ standards and guidelines
  • Maintain effective and cohesive brand voice messaging across all digital channels
  • Create original and post content weekly for 4 countries
  • Research, fact check, and cite all original content
  • Draft content for the web
  • Maintain weekly and monthly content calendars and come to the table with ideas for content on a monthly, weekly, daily basis
  • Participating in brainstorming sessions with the Marketing team to develop campaign concepts
  • Planning content monthly and quarterly

Social Media Analytics

  • Use analytics tools to deliver weekly and monthly reports on growth/engagement to Head of Retail Engagement
  • Track, measure, and report on campaign performance and channel growth regularly, making recommendations for optimizations; increase our social media following and engagement overall

Social Media Trends

  • Stay up to date with latest social media best practices and technologies to keep AutoXpress ahead of the curve
  • Identify and grow relationships with a network of brand-building social influencers, including outreach 

Qualifications:

  • Exceptional written and verbal communication skills
  • Completed undergrad or graduate studies of Public Relations, Marketing, Communications, or a related field
  • Passion for the digital space and a deep understanding of digital trends and technologies
  • Knowledge about social media platforms – certifications in Digital Marketing is a plus 
  • Some exposure to WordPress 
  • An eye for detail and strong organizational skills
  • Ability to work well within a team setting

Who you are: 

  • Passionate about user experience design, product design, development
  • Ability to work independently and handle multiple projects simultaneously
  • Entrepreneurially spirited
  • Scrappy, can-do attitude

 

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About AutoXpress Ltd

AutoXpress is an East African, market leading importer, distributor and retailer of tyres, auto parts and accessories offering an extensive range of repair and maintenance services through a well-established network of 50+ outlets across Kenya, Tanzania, Rwanda and Uganda.


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