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Social Media & Content Marketing Intern

African Management Institute (AMI)
Internship
Apply by 17 April 2022

Job description

AMI is looking for an ambitious and enthusiastic Social Media & Content Marketing Intern to join our Marketing & Communications department in Nairobi, Kenya. This is a chance for an entrepreneurial individual with an outgoing personality and a passion to support small and medium size enterprises (SMEs) grow and scale, to be part of Africa’s transformation.

The Social Media & Content Marketing Intern must have great relationship management skills, be an effective communicator, and understand the business life cycle SMEs in Africa go through.

The successful candidate will report to the Marketing Specialist - Digital and Creative and will also work closely with the Manager - Digital and Creative and the Director of Marketing & Communications, with the objective to maintain our relationships with our internal and external stakeholders.

The successful candidate will be part of a dynamic international team and will be based in Nairobi. This is a great opportunity for a customer champion with a passion for ensuring SMEs, learning, and development play a central part in Africa’s transformation.

The Social Media & Content Marketing Intern is responsible for assisting in delivering quality and engaging content for different audiences on all our media assets as well as managing client relationships

Key Responsibilities:

  • Write compelling content including social media posts, blog posts, email marketing messages, presentation content and web copy
  • Build and maintain a content marketing calendar to deliver purposeful content on our social media and community platforms
  • Work closely with marketing teammates and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently
  • Respond and direct customer responses/inquiries that come through our media assets including - calls, WhatsApp, email, social media platforms (Facebook, Instagram, Twitter) and website
  • Serve as an exemplary writer, consistent with AMI’s tone and mission. You write clean, concise, well-polished copy
  • Database management – adding new contacts to our CRM database as well as labeling and managing the contact lists
  • Engage with our audiences during events – live tweeting, live streaming etc. 
  • Support the marketing department in daily administrative tasks or any other tasks assigned

Skills & attributes:

  •  Excellent verbal and written communication skills
  • A passion for content marketing and familiarity with content creation within various media platforms including social media
  • Passion for the marketing industry and best practices
  • A commitment to AMI’s values of excellence, innovation and accountability
  • Thrives in a fast-paced, entrepreneurial environment
  • Ability to manage multiple projects and juggle priorities
  • Absolutely rock-solid integrity 

Education and Experience:

  • Undergraduate degree from an accredited university or equivalent experience OR current enrolment in a related BS/BA 
  • Familiarity with marketing computer software and online applications. Previous experience using customer relations or CRM systems will be an added advantage.

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About African Management Institute (AMI)

AMI enables ambitious businesses across Africa to thrive.

We offer workplace learning that equips entrepreneurs and managers with the tools and training they need to succeed. Our model of training combines online and mobile tools with in-person workshops and on-the-job practice. 

Tens of thousands of people have been through our programmes, from executives to entry-level workers, in large and small companies across the continent. To date, we have trained over 36,000 people in 39 countries in Africa.  

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